The term video SEO is used to describe optimizing video content for search engine traffic. The goal when working with video SEO is to have your video content appear in video search engines as well as in the organic search results for major search engines-with traffic being directed to your site and not to your video hosting provider.
Your first step in a video strategy is of course creating the video, so we recommend checking out our business videos library – hundreds of videos are proposed to reinforce your brand Identity with video marketing. After you have your video ready to go, you have to decide if you’re going to host that video on YouTube or on your actual website.
The vast majority of companies host their video on YouTube because it’s easy, free, the second largest search engine, and you can still post your YouTube hosted videos on your website. In short, it’s just easier to rank on YouTube; although there are several reasons, discussed here, why some companies prefer to host a video on their own site.
If you are going the YouTube route, there are several different criteria the YouTube algorithm looks at when it comes time to rank videos:
- How often the video has been viewed.
- How long someone views the video.
- How often the video appears in a person’s playlist.
- The number of positive rankings/comments.
- The number of subscribers the creator (you) has.
- How often the video is added to a playlist.
- How often the video was embedded on the web.