By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. I hope I’m not the only one who thinks the statistic above […]
There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. They are experts at what they do, and if you haven’t used […]
Running a small business is full of unknowns, surprises, and frightening challenges. That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period. That indicator is what we in the industry refer to as the sales pipeline: A visual representation of how […]
Market share is the percentage of total sales in an industry generated by a business or product. If you have a large market share, your business is likely pretty successful. If you have a small market share, you may be looking for ways to increase it. To increase their market share, small businesses must implement […]
The Entrepreneur’s Guide to Translating Accounting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Spencer Sheinin In this episode of the Duct Tape Marketing Podcast, I interview Spencer Sheinin, the founder and CEO of Shift Financial Insights, providing ridiculously simple accounting and financial insights for businesses on the rise. Guided by […]
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to […]
When you’re in the eLearning space, you don’t have the benefit of judging interest by looking at your class, making engagement especially important. A teacher in a classroom can visually discern who is paying attention and who is starting to flake. With an eLearning course, the learner’s engagement is almost entirely dependent on the course […]
The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I’m definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that’s also helpful and entertaining. However, […]
It’s no secret that LinkedIn operates one of the largest professional networks on the Internet. In fact, the platform has 690+ million members in over 200 countries and territories. That’s why it’s important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts? Below, we’ll discuss […]
The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now? What should we change about our strategy, and what can go on, […]
Our hearts and minds go out to small business the world over and the families they support. These are troubling times. And we hope that our products and services will help you to find new online avenues of business growth. Stay safe, stay healthy.
