Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language

Series C financing led by Battery Ventures will help Vidyard further innovate in video analytics and customer insights across all facets of a business. KITCHENER, Ontario – January 26, 2016 – Vidyard, the video platform that helps businesses turn viewers into customers, today announced it has closed a $35 million (USD) Series C financing led […]

What Exactly is a Company’s CMO?

Whether you interact daily with your company’s CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company’s success. In fact, a quick LinkedIn search of “Chief Marketing Officer” results in people with bios ranging from “creating […]

An Introduction to Persuasive Advertising vs. Informative Advertising

Out of all the entertaining ads that played during Super Bowl 53, there’s only one commercial that I woke up thinking about the next morning: Pepsi’s “More Than OK”. “More Than OK” poked fun at how Pepsi usually takes a back seat to Coke, especially at restaurants. And by featuring a star-studded cast that included […]

Vidyard Gains Momentum Among Marketo Users

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. With this […]

Vidyard Expands Platform to Power Video in Salesforce Communities

New video capabilities improve communication, collaboration among teams, customers, partners and more   Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are. […]

Vidyard makes it easy to create and share videos with new Vidyard Studio

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio, a new product offering that makes it easier than ever to create and share custom videos. With Vidyard Studio, sales and marketing professionals can easily record new videos, share them securely with customers […]

Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform. Cetera Financial Group, Lenovo and Prophix Software have recently turned to Vidyard […]

The Self-Reliant Entrepreneur Reading: September 25

The Self-Reliant Entrepreneur Reading: September 25 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 25 I’m back with another reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. For those of you who are just tuning into this […]

Blaming External Factors for Your Results

If you look for reasons you can’t do something, your mind will look for evidence to confirm what you want to believe. The question you need to ask yourself is, “Why do you want to believe external forces are preventing you from achieving some outcome or goal?” The answer can be challenging to accept, even […]

27 ways to attract and retain equipment technician talent (Part 3 in series)

“We’ll try anything.” When it comes to technician recruiting and retention, Ann Pollert, director of workforce development, General Equipment & Supplies in Fargo, North Dakota, is open. “One thing I love about this company is we never say no to trying new things. I feel like I have more lessons to learn rather than lessons […]